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When it comes to powering agents with the tech tools needed to go head to head with their competitors at other brokerages, Independent Chinese Brokerages are struggling.

Among California’s many culturaly diverse communities, Mandarin Chinese is the 3rd most spoken language, second to only English and Spanish.

The extelemly popular app, WeChat has widely been the digital tool of choice for agents who have Chinese clients. It’s widely used among Asian people, but serves primarly as a direct communication device.

Keeping up with the changing tech landscape

During the pandemic, when agents were forced into the world of remote working, the tech gap became harder to look past. Agents needed things like digital listing and buyer presentations, CMA tools, digital display marketing, and deal management applications.

Caimeiju Realty Bilingual English and Mandarin Listing and Buyer CMA Tools

Many agents migrated to brokerages that could offer stronger tools and an enhanced digital presence. These national chain brokerages had the tech agents are looking for, but none of the cultural benefits their clients expect.

Proprietary technology 

Caimeiu Realty is powered by Side, a Silicon Valley-based technology company that offers a comprehensive real estate brokerage-as-a-service platform. Through the partnership, Caimeiju Realty agents receive access to Side’s proprietary tech stack that saves the typical agent 62 days per year on average.

Boutique with substancial backing

It’s important to understand that while Side has taken on the liability as broker-of-record, Caimeiju Realty retains ownership of the Caimeiju brand and maintains full control over how the business operates. In the case of Caimeiju, this includes providing the specialized expertise and marketing required to service the real estate needs of California’s Chinese communities.

Caimeiju Realty aims to level the playing field by blending great tech, marketing, and support to maximize their client’s overall experience and making their agent teams as productive, competitive, and effective as possible.

About Caimeiju Realty:

Caimeiju Realty, powered by SideInc is the number one real estate firm for Chinese speaking home sellers, buyers, and agents in California. For more information, visit

Apply to be an agent or partner with Caimeiu Realty


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